• Category Insight
  • Consumer Research
  • Worldwide Flavor Journey
  • Creation Workshop
  • Business Incubation Center

Market Insight × Innovative Strategies × Flavor Analysis The Marketing team provides our clients with three new product development accelerators.

  • Category Insight

    Specializing in the food and beverage industry

    As an ingredient company specializing in the food and beverage industry for more than 20 years, our marketing team has a wealth of experience and expertise in the industry, and is able to explore various segments of the food and beverage industry in depth, including juices, tea drinks, dairy, functional drinks, Food Service, etc. Additionally, we will tailor our insights to the specific needs of our partners, exploring the industry's development trends and the innovative logic behind new products.

    Innovation leading to "flavor"

    Adhering to the value of innovation leading the future flavor trends, we will periodically update our insight reports on key or popular categories (for details, please check our WeChat official account "BAIRUNFLAVOR"). We will also provide the corresponding new product development suggestions through forecasting the trends of the beverage market. If necessary, our market analysis experts will provide our partners with a live presentation of the report.

  • Consumer Research

    As one of the senior marketing teams in the domestic flavor and fragrance industry, Bairun Flavor marketing department has decades of market research experience in the food and beverage industry:

    Professional and mature consumer research team: We have senior market researchers and data analysts who can accurately customize the research plan according to clients' needs, and provide a variety of qualitative research support (including focus group discussion, in-depth interviews, etc.) on consumer profiles, consumer attitudes, taste preferences, packaging preferences, and so on.

    Mature research methodology: Bairun Flavor consumer research team has summarized a set of targeted and complete research methodology after decades of precipitation and specialization in the food and beverage industry. We have a complete set of SOPs and contingency plans for the focus of research on different categories and the pace of interviews with different types of consumers. We can help our partners to achieve the research objectives more efficiently and accurately.

    Tailor-made, customized product innovation plan: According to the brand tone, we produce a complete set of research reports containing product concepts, flavor recommendations, marketing focus, etc. 

    《Research Report on Carbonates》

    《In-depth Interview on "Gen-Y1 Youth Revelation》

    《The consumer We're Looking For》

  • Worldwide Flavor Journey

    Flavor Journey is a customized service of Bairun Flavor.  In the year of 2021, Flavor Journey service was newly upgraded to "Worldwide Flavor Journey" service project, gathering a cross-departmental and efficient co-creation team composed of professional flavorists, marketing experts and senior engineers. Each time we set off, we will explore the local customs and cuisine of the destination. From fireworks townships to popular cities, from street restaurants to popular street stores, from urban alleyways to trendy shopping districts, we travel to every corner in order to bring more inspirations and flavor innovations to product innovation.

    We will provide perfect customized services and professional solutions for our partners, from the preliminary communication of objectives, program planning to store selection, to on-site exploration and evaluation and the subsequent product implementation.

    Explore the deliciousness, we are always on the way.


  • Creation Workshop

    Bairun Flavor, as a young flavor and fragrance company, places a high emphasis on innovation and flexibility within the company. Creation workshops held from time to time can better link market inspiration and rich experience from different positions such as engineers and market analysts to collaborate and co-create to enrich the conceptual output.

    The format of our creation workshops is highly diverse, including brainstorming sessions, role-playing, and case studies, etc. The professional facilitators and planning team, as well as the SOPs and practical experience developed over the years, have jointly built up the good reputation of Bairun Flavor among partners today.

    The purpose of the Creation Workshop is not only to help us expand new perspectives and ideas for our partners, but also to stimulate the innovative thinking of our coworkers , enhance the team's work efficiency, and strengthen corporate culture. 

  • Business Incubation Center

    As a professional food and beverage ingredients company, we not only provide high-quality flavor products, but also offer a full range of beverage solutions.

    From innovative positioning to marketing planning, to product implementation, we are committed to working with like-minded partners to stand out in the highly competitive market, making the brand and products a unicorn-like presence in the industry.